Privacy policy
This privacy policy describes how your personal information is collected, used and shared when you visit or make a purchase on mybabygem.com.
Personal information we collect:
When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. As you browse the site, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the site, and information about how you interact with the site. We refer to this automatically collected information as "Device Information".
We collect Device Information using the following technologies:
- Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to delete them, visit: http://www.allaboutcookies.org.
- Log files track actions occurring on the website and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamps.
- Web beacons, tags and pixels are electronic files used to record information about how you browse the site.
When you make a purchase or attempt to make a purchase on the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number), email address and phone number. We refer to this information as "Order Information".
When we talk about "personal information" in this privacy policy, we mean both Device Information and Order Information.
How do we use your personal information?
We generally use the Order Information we collect to fulfil orders placed on the site (including processing your payment information, arranging shipping and providing you with invoices or order confirmations). We also use this information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- And, in line with the preferences you have shared with us, provide you with information or advertising relating to our products and services
We use the Device Information we collect to help us screen for potential risk and fraud (in particular your IP address) and, more generally, to improve and optimise the website (for example, by analysing how our customers browse and interact with the site and by assessing the success of our marketing and advertising campaigns).
Sharing your personal information
We share your personal information with third parties to help us use it as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site – you can read more here: https://www.google.com/intl/fi/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to legal requests or otherwise to protect our rights.
Targeted advertising
As described above, we use your personal information to provide you with targeted advertising or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, see the Network Advertising Initiative (NAI) guide: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising using the following links:
You can also opt out of some of these services via the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our website's data collection and use practices when we see a "Do Not Track" signal from your browser.
Your rights
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us.
Additionally, if you are a European resident, please note that we process your information in order to fulfil contracts we may have with you (for example, if you place an order through the website) or otherwise to pursue our legitimate business interests as listed above. Please also note that your information may be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the site, we will keep your Order Information for our records in accordance with our bookkeeping requirements, unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
The site is not intended for individuals under the age of 18.
Contact us
For more information about our privacy practices, if you have questions or if you would like to make a complaint, please contact us by email: info@mybabygem.com